Services
Four ways we build wealth around an athlete.
Every relationship starts with the athlete’s goals. Then we bring the deals, the partners and the content to reach them.
WHAT WE DO
Every layer, broken down
Most athletes work with us across more than one layer.
Each one builds on the last.
01
Investment placement
We connect athletes with vetted real estate opportunities, and help developers and sponsors reach athlete capital.
WHAT'S INCLUDED
- Opportunities sourced from our developer and sponsor network.
- Screening before a deal ever reaches the athlete.
- Direct introductions to the deal team.
- Support from the first call through closing.
WHO IT'S FOR
Athletes ready to put capital to work, and developers raising equity.
Gordon Legacy Group is not a registered investment adviser. Athletes should review every opportunity with their own financial and legal advisors.
02
Brand & marketing
We build the athlete's name into a business: partnerships, content and a presence that lasts past the playing career.
WHAT'S INCLUDED
- NIL and brand partnership sourcing.
- Content and social media strategy.
- Photo and video production with Gordon Media.
- Branded events and appearances.
- Product partnerships, including monthly Red Bull shipments to our clients.
WHO IT'S FOR
Pro and college athletes building a name off the field.
03
Business ownership
We move athletes from endorsing brands to owning them, starting with franchise locations and growing local brands.
WHAT'S INCLUDED
- Equity stakes in franchise locations.
- Athlete ownership groups for new units.
- Hands-on help opening and running locations.
- A clear path from ownership to long-term exit.
WHO IT'S FOR
Athletes who want to own, not just endorse.
04
Service-based business investment
We invest in service-based businesses, like homecare, and bring athletes in as owners to help them grow.
WHAT'S INCLUDED
- Investing in established service businesses.
- Bringing athletes in as owners and partners.
- Growth support across marketing and operations.
- Positioning each business for a future exit.
WHO IT'S FOR
Athletes and investors looking for steady, real-world businesses.
OFFERINGS & TIERS
Management packages
Strategic support for individuals and organizations building high-impact brands and long-term equity.
Athlete Foundation
$2,500 / month
Build your brand off the field with a clear plan behind it.
- Brand strategy session and personal playbook
- LinkedIn and Instagram profile refresh
- 4 posts a month (LI + IG)
- Monthly Red Bull product drop
- Monthly brand review
Athlete Elevate
$5,000 / month
Turn your name into deals and relationships.
- Everything in Foundation
- 6 LinkedIn and 6 Instagram posts
- Brand partnership & NIL outreach
- Introductions to investor network
- Monthly strategy call & management
Athlete Legacy
$7,500 / month
Build wealth and ownership beyond the game.
- Everything in Elevate
- Monthly shoot with Gordon Media
- First look at exclusive deals
- Help setting up your brand company
- Updated Media kit
- Dedicated brand manager
Corporate Foundation
$2,500 / month
Elevate your business network through strategic athlete alignment.
- Market alignment strategy session
- Athlete network connectivity audit
- Monthly network expansion report
- Strategic partner introductions
- Quarterly legacy review
Corporate Elevate
$4,000 / month
Scale your corporate reach through active athlete partnerships.
- Everything in Corporate Foundation
- Direct athlete partnership sourcing
- Content co-creation opportunities
- VIP Access to deal flow network
- Monthly strategic management call
HOW IT WORKS
The legacy path
STEP 1
Build the brand
Positioning, content and partnerships that grow reach and income.
STEP 2
Invest with intent
Introductions to real estate and private deals that fit the athlete's goals.
STEP 3
Own the business
Equity in franchises and operating companies, not just endorsements.
STEP 4
Leave a legacy
Assets and businesses that outlast the playing career.